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Tuesdays in the Trenches
Every Tuesday we're sharing our thoughts from the trenches on how you can
drive retention and grow your revenue using your CS team
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The New QBR: Automating Business Reviews that Actually Drive Expansion Revenue
The New QBR: Automating Business Reviews that Drive Expansion Revenue. Rethink QBRs as discovery sessions, not status reports. Unlock expansion opportunities with automation.

Nina Wilkinson
Jan 2811 min read


The Best Defense is a Good Offense: How to Proactively Reduce Downgrades and Contraction
Don't just defend your revenue—go on the offense! How to Proactively Reduce Downgrades and Contraction and turn retention into your #1 growth engine. Unlock the plays that secure your ARR in any economy.

Nina Wilkinson
Jan 137 min read


Your First 90 Days: Building a Scalable Customer Onboarding Playbook
Your customers make the renewal decision in the first 45 days. Move from bespoke workflows to a repeatable onboarding engine that predicts long-term adoption. Stop the churn before it starts.

Nina Wilkinson
Jan 610 min read


How to Run Book Cuts That Protect ARR: A Capacity-First Strategy for CS Teams
Most book cuts fail because they're revenue-led, not capacity-led. Learn the 3-step data-driven framework CS and revenue leaders use to reduce churn risk, prevent CSM burnout, and optimize customer coverage during year-end planning.

Linnea Olson
Dec 9, 20254 min read


Founding CSMs: How to Succeed as Your Startup’s First CSM
Your first CS hire can make or break early customer success. Discover the Swiss Army knife traits to hire for, the pitfalls to avoid, and what real Year 1 success looks like—from a founding CSM who survived the chaos.

Nina Wilkinson
Dec 1, 202510 min read


How to Keep Your CSMs Motivated and Productive in December (So You Don't Lose January)
Stop losing January renewals to holiday slowdowns. Proven December tactics for high-touch accounts that protect renewals and drive expansion.

Nina Wilkinson
Nov 17, 20256 min read
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